The Problem
Everything feels the same lately; same faces, same colors, same “effortless” beauty that somehow takes effort to achieve. We’ve mistaken minimalism for meaning.
Brands like Revlon have drifted into convenience over conviction. Instead of telling stories, they’ve followed trends to stay visible. Marketing has become increasingly dependent on influencer partnerships and algorithm-driven content rather than authentic brand storytelling. Somewhere along the way, brands stopped being memorable because they stopped standing for something.
Why Revlon?
Revlon’s identity was once built on bold color, emotional glamour, and unapologetic self-expression. It wasn’t subtle; it was intentional. But in trying to stay relevant, the brand gradually moved away from what made it distinct in the first place. Revlon didn’t lose momentum because it was outdated. It lost momentum because it stopped sounding like itself.
The Big Idea: Live Boldly. Live in Color.
My goal was to reconnect Revlon with the confidence and individuality that once defined it. The campaign is built around a simple insight: Why do we wait for permission to be bold? Whether it’s a bright lipstick, a colorful outfit, or a strong point of view, many of us save self-expression for special occasions. Live Boldly. Live in Color. challenges that mindset by positioning boldness as something that belongs in everyday life. Color isn’t just aesthetic, it’s identity.
Bringing the Campaign to Life
Of course, a campaign like this couldn’t just exist as an idea. If Revlon was going to reclaim its identity, the visuals had to reflect that, too. Across every platform, I wanted the campaign to feel saturated, expressive, and emotionally charged. Instead of relying on minimalist visuals or “clean girl” beauty aesthetics, I focused on rich color, contrast, movement, and personality.
Brand Guide
The visual identity needed to reflect the campaign’s message from the very beginning. I drew inspiration from Revlon’s heritage of glamour and bold color while introducing more emotional depth and personality.
Every design decision, from the typography to the color palette, was made to reinforce the idea that self-expression should be celebrated, not reserved.
Magazine Ad
The magazine ad explores the tension between how we present ourselves and how we want to present ourselves. To visualize this idea, I gave the lipstick a personality of its own. Outside the mirror, it exists in a cold, muted environment that reflects the pressure to blend in. Inside the mirror, it appears vibrant and alive.
The ad asks a simple question: What if we stopped waiting for the right moment to be ourselves?
Billboard Ad
The billboard was designed for visibility and impact. Since billboards are meant to interrupt routine, I wanted the creative to feel impossible to ignore.
Bold color, confident typography, and direct messaging reinforce the campaign’s central belief that self-expression should be seen, not toned down. Bold. Expressive. Unapologetic. So are you. I wanted the message to be straightforward, as if the message was meant for the reader.
Instagram Posts
The social media content balances relevance with authenticity. Rather than relying on trend-heavy influencer content, the posts focus on color, emotion, and storytelling. The goal was to create content that felt native to social media while remaining true to the campaign’s larger message.
What Revlon Can Learn From “Live Boldly. Live in Color.”
Throughout this project, I kept returning to the same question: Why do we wait for permission to express ourselves?
Revlon already has a legacy rooted in confidence, glamour, and individuality. The opportunity isn’t to reinvent the brand, it’s to reconnect with what made it meaningful in the first place. Strong visuals capture attention, but emotional storytelling creates a connection. “Live Boldly. Live in Color” is ultimately a reminder that boldness doesn’t need to be earned. Sometimes the most powerful thing a brand can do is encourage people to show up as their most authentic, colorful selves.
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